Old meets new

The Philippine Star to PhilStar Media Group

Print - TV - Digital - Social - OOH - Activation - Film

In 2014, I was given a career-changing task to turn a newspaper company into a multimedia force. This means giving each section of the paper a new life, which leads to more advertising opportunities.

Modern Living, the paper’s beloved home section, had to be immortalized on TV and online through a lifestyle show. After laying the comms groundwork, the show took off and ran for 10 seasons.

Following the same format, the food section evolved into its own omnichannel called Let’s Eat TV!

In just a year, we started producing branded cable TV shows and a movie titled Single/Single

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