McDonald’s Interactive
McDonald’s gives away lucky coupons by way of newspaper inserts during Chinese New Year month. In 2014, we made the yearly tradition extra fun and memorable with AR.
My time as campaigns and content lead at The Philippine Star really pushed me to think out of the box. The deal was to find ways to bridge the gap between print and digital one project at a time, and that’s exactly what I did.
Variations of this execution were used by other brands.
