#28StoriesOfGiving

Redefining social in social media.

The work that I’m most proud of.

1 Tweet = ₱5

An award-winning multimedia campaign (web, social, print, TV, radio, OOH, event) mainly anchored in storytelling. The advocacy earned over a hundred million social media impressions, which translated to more than $40,000 funds raised in less than a month.

Read full background here

Read one of the stories here