Larger Than Life Summer
The official summer campaign of SM Accessories in 2017.
From 2012 to 2017, I produced quarterly social media communication plans for SM Accessories, a brand under SM Supermalls’ billion-dollar retail business.
Choose to be you…
was a fashion as inspiration campaign in 2017. The main thematic video garnered 2.8 million views on Facebook. #ChooseToBeYou became a multi-platform celebration of personal style.
The campaign included paid media, influencer partnerships, and a model search promo component.
#CelebrateMe
In 2015, Asian superstar Anne Curtis-Smith dared everyday people to summon their inner supermodel.