Olay O-Circle

“Talk to a friend. Talk to us.

Enter the circle and survive quarter-life crisis.”

The client wants to tell women that when her skin starts aging at 25, an anti-aging regimen should follow. My idea was to create conversations around mid-20s, the quarter-life crisis phase.

Olay O-Circle was a special website where women talked about rising above quarter-life crisis. These conversations evolved into significant topics such as, of course, beauty and skin care.

The temporary site was supported by both organic and paid efforts and a roadshow hosted by the faces of the campaign.