YouTube Communities is a dedicated space for creators and their audiences to connect directly on a channel—through discussions, polls, images, and more—driving engagement beyond videos.

As Go-to-Market Lead for its global launch, I developed the scaled communications content strategy and managed cross-functional stakeholders (including content vendors) to ensure seamless asset delivery and localization (L10n) across 77 locales.

By distributing clear, educational rollout materials through optimized channels, the launch achieved over 50% creator adoption within one week.